Our Brain-forward philosophy
Protecting while Enriching
We have a deep understanding of neurological wellness from preconception to Pre-K, and everything we’ve learned boils down to two things: protecting & enriching. We protect families from what’s unsafe in the world with the safest everyday essentials for baby’s growing brain and body. And we enrich everyday moments by pairing our products with the ideas and activities that elevate those routine moments into powerful opportunities to shape baby’s brain development.
The Safety of Routine
From diaper changes to meal time, nap time to bath time, your daily routine with baby is actually the best framework for engaging in brain-building moments of enrichment. During the predictability of your daily routine, your baby’s nervous system is most calm and open to novel experiences.
Our Developmental Philosophy
Putting Babies Before Business
Our modern world is driven by convenience, but at what cost? Our babies and our planet deserve better. We are parents, activists, and developmental health experts innovating safe, best-in-class products for a better, cleaner life. From diapers to wipes, skincare to cleaning, we’re pioneering new ways of making babycare that put our babies and their futures first.
Fewest Best Things
We’re focused on bringing the highest-quality, most rigorously designed, and sustainably made essentials to every family. Every choice in our design and manufacturing process is thoughtfully considered to ensure that our essentials simplify living, cut down on clutter, and allow parents to get back to what matters most - connecting with their baby.
Made to Work
Babycare for a Brighter Tomorrow
We’re committed to changing diapers and everything baby, because we know that it is up to us to realize a future that we’re proud to give to our children. We believe that responsibility and innovation are the keys to a cleaner world for the generations to come, and we’re working hand in hand with leaders around the world to make change.
B Corp Certified
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. HealthyBaby is proudly a B-Corp, and we’re accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
EU Made & Carbon Neutral
Along their own parenting journey, our Founders Shazi and Joe have assembled insights from a community of world-class brilliant minds at the forefront of science and thought leadership around baby’s brain development. With groundbreaking discoveries happening every day in the scientific community, we are committed to providing resources and voices new parents can trust, and feel it’s our obligation to share their knowledge with families everywhere.
The Healthy Baby Show
Our world has changed so dramatically. Raising a child today requires a different set of tools and information. Our Founder, Shazi, has learned so much from her experience with her own two children and wants to share all the hard-fought wisdom she wishes she knew when she started her family. For anyone with questions about what the latest research says about raising a healthy and connected baby in today’s world — this podcast is for you.
Our Brain Trust
Our Founding Story
To do big things, you have to dream big
We are relentlessly dedicated to the neurological well-being of our own children and want to share everything we’ve learned along the way so that your baby and your family can be happy, healthy, and connected.
Story of Shazi & Joe
Inspired by our son and daughter, we connected the dots. We saw the need for an ecosystem of knowledge, care, and vision paired with action and innovation. We believe we change the world one family at a time when we all improve health and developmental health outcomes. By combining forces with all those that cared for our son, and helped us on our pre-conception and pregnancy journey with our daughter, we’ve built a village of love and knowledge that we want to share with you. Our purpose is bigger than any one of us, and we are making change so we can have future change-makers!
Zane & Asha